The global market for protein supplements, which includes protein shakes, reached a value of approximately USD 23.93 billion in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 8.4%, projected to reach USD 49.2 billion by 2032. (1)
Key consumption points
People aged 18-34 are the largest consumers of protein shakes, accounting for over 60% of total consumption, with men (70%) primarily using them for muscle development and sports performance, while women, now making up 30% of the consumption, focus more on toning, weight loss, and general health. (2)
More than 40% of consumers take protein shakes to build muscle, around 30% use them for weight loss by replacing meals or reducing caloric intake, and 20-25% consume them primarily for post-exercise muscle recovery. (2)
Whey protein remains the most popular type, accounting for 60-70% of the market due to its high biological value and rapid absorption, followed by plant-based proteins (20-25%) like soy, pea, and rice, and casein, preferred by 10% of consumers seeking slower absorption. (2)
Powders for mixing dominate the market with over 70% of sales, while ready-to-drink shakes, which are rapidly growing, account for 20%, and protein bars and other formats represent the remaining 10%, standing out for their convenience and portability. (2)
InLeit Clear Whey SHAKE
Is the perfect choice for a fresh and fruity post-workout beverage. It is a great alternative to traditional milk protein shake as it has a light texture and is easy to dissolve.
Key benefits of our Clear Whey Shake
- Provides good nutritional protein source.
- Perfect shaking, shaker ready within 30 seconds.
- Clean after taste.
- Native whey protein.
Our high-purity native whey protein isolates provide essential and branched-chain amino acids to clear beverages, whether ready-to-drink or mix. They blend perfectly with vitamins, minerals, and other functional components. They are ideal for those seeking a practical and balanced nutritional solution.
Mojito Flavour
Consumers are still looking for new flavours, which are not unpleasant and which allow them to enjoy a new experience. That’s why we continue to innovate and develop a delicious Mojito flavour, perfect for those looking for freshness in their drink.
Sources:
- Global Protein Supplements Market Size Expert market research
- Global Protein Shake Market Research Report 2024-2030 Stats Market Research
